At Betclic Everest Group, I worked as a Senior Web / UX Designer, responsible for designing and delivering digital experiences across multiple international gaming and casino brands. My role combined UX strategy, UI design, front-end development, and campaign execution across mobile, web, and marketing channels.
I focused heavily on UX design for mobile landing pages, including planning, designing, and user testing to improve engagement and conversion across different markets and products.
I also worked on UI design and testing for poker and casino software, ensuring interfaces were intuitive, visually consistent, and aligned with user behaviour across gaming platforms.
A key part of my role was acting as project lead for major seasonal campaigns, managing the design, development, and execution of multi-brand promotional activity such as Christmas, Easter, and Valentine’s campaigns across brands including Monte Carlo Casino, Betclic, Expekt, Everest Poker, and Everest Casino.
I also created a wide range of digital marketing assets, including banners, landing pages, and responsive email templates, as well as animated content for promotional campaigns.
Key responsibilities included:
- UX design for mobile landing pages, including planning and usability testing
- UI design and testing for poker and casino software interfaces
- Leading multi-brand campaign design and execution across 5+ brands
- Designing and coding HTML5/CSS3 banners, landing pages, and promotional assets
- Creating animated banners using Adobe Edge, Adobe Animate, and Photoshop
- Designing and developing responsive newsletter templates for multiple brands
- Leading the creation and production of digital newspapers
- Managing content and design within WordPress environments
This role significantly strengthened my experience in multi-brand digital systems, high-volume campaign delivery, and UX/UI design for fast-paced, performance-driven environments, where creativity and optimisation were closely tied to commercial outcomes.
