With over 20 years of experience in UX design, web development, and digital commerce, I’ve worked with agencies, international companies, and startups to design and build digital products for both business and consumer markets.
Today, I combine user experience design, front-end development, and e-commerce leadership to create systems and experiences that are not only well-designed, but commercially effective.
I work across the full digital commerce ecosystem — from UX and interface design to platform architecture, product data management, CRM automation, and multi-channel sales strategy. My focus is always on improving performance, usability, and scalability across complex digital systems.
I specialise in managing and evolving large-scale e-commerce environments, including Adobe Commerce / Magento platforms, B2B infrastructure, ERP integrations, and marketing automation tools such as Klaviyo, Plytix, and Sage X3.
While my background is rooted in design and development, my work today sits at the intersection of user experience, technology, and digital commerce strategy.
My technical skillset includes HTML5, CSS3, JavaScript, and jQuery, along with hands-on experience implementing and maintaining modern e-commerce and marketing systems.
Experience
Recent Experience
September 2024 Tropical Marine Centre
E-Commerce & Digital Operations Manager
September 2021 Scooploop
UX/UI & Frontend End (Delivery & QA Coordination)
January 2020 Tekpaw Net Solutions Ltd.
UX / UI Designer, Frontend Developer
Earlier Experience
October 2018 mothercare plc
Front-end developer, Senior Web Designer
July 2017 Temptation Gifts LTD
Senior Web Designer
July 2013 Betclic Everest Group
Senior Web Designer
September, 2001 Zone 404 WDS
Web Designer, Project Manager